![]() ![]() It provides a single place to manage marketing efforts, conversion tracking, and other tags, and keep those tags organized and optimized. Google Tag Manager is a JavaScript container that allows you to place additional pieces of code (or tags) on your site. Fortunately, you can simplify this process with Google Tag Manager. These scripts still need to be managed within WordPress and are subject to other plugins and elements loaded on the site. By adding scripts to the footer, you can improve blocking time. ![]() Header-loaded scripts can block and delay a page from loading. WordPress gives users the option to add scripts to the header or footer of a document. Let’s begin by reviewing the standard WordPress enqueuing process and how you can enhance it with Google Tag Manager. High-performing web pages can help boost conversions.Better performance leads to greater visitor engagement.Fast load speeds can improve your Google search rankings.Your website’s performance matters because: In this guide, we’ll share techniques to improve your site’s performance with Google Tag Manager. With that in mind, marketers must determine the most effective ways to track events. That means GA4 focuses more on user behaviors and actions, not just the pages they visit. GA4 is an event-based analytics solution rather than a session-based one. With Universal Analytics coming to an end in the next few months, marketing professionals are getting up and running with Google Analytics 4 (G A 4).
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